In Conversation with Jovana Krneta: Art, Modeling, and the “White City”
1. Can you tell us a little bit about yourself?
I was born and raised in Belgrade. Before venturing into modeling, I studied fashion design at the Faculty of Applied Arts for two years, which significantly influenced my current work, as well as the experiences and connections I made there. After two years of studying, I felt it was time for a change, so I joined Jelena Ivanović’s agency in Belgrade. This opportunity allowed me to travel extensively, which I find incredibly fulfilling. In my free time, I enjoy rollerblading, practicing boxing, socializing, and sipping white wine.
2. How was it growing up in Belgrade? How would you describe the art scene there?
3. Can you tell us about your journey from art to modeling?
Sometimes, I am surrounded by a crowd of people, while at other times, I find myself alone. These extremes can take you out of the normal rhythm of life. My desire to document everything led me to carry a notebook and sketch extensively. In fact, what I’m doing today emerged from those initial notebooks – sketches that started as comic strips. Wanting to keep everything recorded, I started carrying a notebook with me and drew a lot, and in fact, what I’m doing today was created from those first notebooks,
sketches that were first comics.
4. What do you love the most about modeling and fashion?
5. What inspires you?
6. Your works contain many different characters and figures. Who are they? What do they represent?
7. Can you share your favorite artist of all time?
8. What is your favorite city?
9. How did you feel while wearing the Iliya scarf? Do you normally wear silk scarves?
The scarf is very delicate, and I love its colors. I actually wear scarves quite often, especially on my head, so during the shoot, I naturally tied it around my head. The material is excellent, and I really like how it looks against my skin – it’s somewhat transparent. It was easy for me to connect with it as an object.